A few years ago I started asking my friends and clients if they shared the same “sloppy collar’ problem. I’d get half-way through the question about lay-flat collars and they would be like, ‘OMG!! I hate when my collar (input your frustrating collar statements here)’. At that point I knew I wasn’t the only one with collar paranoia; everyone who cares does! That is when we knew that collared shirt wearers everywhere needed a product to combat that lazy look.
Once we identified there was a global want for a solution, my partners, Richard and Susy, and I, started dissecting the problem. Then it hit us, stays were made in a time when men wore button down shirts with ties. The collar needed to ‘stay’ pointy, but the tie is what kept the collar high and tight. So, a shirt without a tie holding the collar up needs additional structure to the collar band that holds the collar.
Knowing that, we started making prototypes. There were many iterations of this product that have moved through our hands. We tried many substrates, sizes and shapes. We worked with adhesive companies everywhere to come up with the perfect “grip” pad that will not stick or hurt the fabric of your shirt.